Welcome to the next evolution
in fitness education:
Our industry has made great strides. There is no doubt we are contributing to an altruistic service offering that is capable of improving the health and wellness of millions. This has been paralleled by a new generation of personal trainer who is more educated and skilled than ever before. However, if we are going to continue this growth, we must evolve. We must continue to find innovative solutions for the problems that impede our continued growth in the present, and have the foresight to address the problems that may impede our development in the future.
The first issue B2C Fitness is addressing is education itself. Personal training is an applied science, but most curriculums are dominated by research and theory. They succeed in creating a more knowledgeable trainer, but fail to provide them with the skills they need to do the job. This type of educational offering misses the opportunity to establish relevancy between education and career success, and fails to support the personal trainer’s goals. B2C Fitness reverses this trend by developing curriculum built upon the acquisition of skill, designed to support the personal trainer, and influenced by the personal trainers we wish to support.
Further, the gap that exists between the profession that could be, and the profession that is - is not just information, but how we deliver that information. B2C Fitness uses pedagogy, andragogy, and communication science to create sophisticated delivery systems focused on increasing retention, comprehension, evaluation, application, and creativity.
The next step in our evolution is creating a sustainable training and development model that will grow with us. “A program that is not profitable, is not sustainable.” B2C Fitness is a fully integrated part of your business model. Customized with you, for your business, to address the business objectives that provide your fitness department with the largest opportunity for growth. The development of every “Integrated Education System” is carefully constructed to provide you with a sophisticated solution that provides an impactful education program, while reducing financial impact and maximizing the return on investment.
The most important step in our evolution will come from building upon our successes. Let’s stop reinventing the wheel. B2C Fitness prides itself on being a dynamic “think-tank” for industry leaders like yourself. We give you the opportunity to help change fitness education and the practice of personal training. The experience, expertise, and knowledge of every B2C Fitness client is integrated into our educational solution, improving an already cutting edge system.
This is the education system we have been waiting for. Are you ready to be part of the next evolution in fitness education?
Brent Brookbush MS, PES, CES, CSCS, ACSM H/FS
President, B2C Fitness – Integrated Education System